Founder & Director

Katrina R. Semmes is currently the president of KRS Media, a
 public relations & brand management consultancy that provides and implements strategic communication campaigns for clients in both the public and private sectors. Her clients have ranged from CEOs to elected officials. Her successful trailing record includes gaining national and “primetime” coverage for clients, resulting in a new multi-year and multi-million dollar funding stream. Katrina has coached and successfully built communication campaigns in Silicon Valley, which resulted in getting candidates elected to office.

In addition to KRS Media, Katrina also serves on the board of directors for 
St. Rose Hospital in Northern California and she is the finance committee chair for the hospital’s pension, where she oversees the management of a $60 million pension and retirement plan. Prior to KRS Media, Katrina was a financial advisor at Morgan Stanley Smith Barney and UBS Financial Services.

During her time as a financial advisor, Katrina served as a financial news personality for News10, (ABC Sacramento) and KCRA 3 (NBC
 Sacramento). At News10, Katrina produced and presented “Money
 Mondays,” News10‘s weekly, morning financial segment. Katrina has also been a frequent guest contributor on KFBK News Radio and on America’s Radio News Network, a nationally-syndicated news radio program.

Katrina holds a B.A. from the University of California, Davis and an MBA from Colorado Tech, where she graduated Summa 
Cum Laude. She was inducted as a lifetime member of the Sigma Beta Delta National Honorary Business Society in 2010. As a financial advisor, Katrina held both a Series 7 and Series 66 licenses. She is also a proud member of NAPW, National Association of Professional Women. KRS Media is a nationally recognized certified woman owned business.

Creative Director & Video Production Manager

Angel has worked in television for over ten years, as a reporter, camera operator, and presenter at News10 (ABC Sacramento) and as the Weekend Feature Reporter on Good Day Sacramento (CBS Sacramento). Angel is KRS Media’s videographer and editor, and brings his passion for high-definition cinematography and his fun television personality to client engagements. Angel is a Canon guy, although he has respect for Nikon.

Here’s a sample of Angel’s KRS Media work: http://vimeo.com/59600839

Business Strategist

Peter is a business and technology strategist with a results-driven approach emphasizing actionable goals, clear communication, and effective management. Recent prior experience includes the founding of itertiv, a strategy consulting practice, and six years as CEO of The Public Library of Science, an innovative force in online scientific media. Peter recently received a Certificate in Innovation and Entrepreneurship from Stanford University.

Project Manager

Chiselle Vega is an established Project Manager specializing in website and SaaS development (including CRM and DAM solutions.) Prior to joining KRS Media, Chiselle held Project Management positions with RealPage, Fordela Corporation, and Campus Management. Chiselle utilizes her knack for organizing and coordinating to bring all moving parts together and working cohesively.

SEO & Online Branding

SEO is about understanding your online customer – how they think, how they behave and, most importantly, how they define their online experience.SEO allows businesses to build a deeper connection with their online customers which drives website traffic, improves conversion conversations and ultimately increases their bottom line.

The online market is becoming an increasingly important driver of business value encompassing many elements including social media. Altogether we call this online branding which is a way to get more exposure for your brand using best practices available for online marketing, especially search and social. KRS Media’s appeal is that it provides businesses with the means of reaching different target markets, be it customers, users or future employees.

In this day and age, business happens online and the definition of SEO changes daily to bend and move with each new algorithm. KRS Media offers comprehensive digital advertising strategies that will help you build, shape, maintain, and authoritatively own your online space. If you don’t, you can be sure your competitors will.

Videographer & Editor

Brian is a commercial media expert with over five years of experience in video production and design. He has experience producing print and broadcast advertisements for corporate clients. Brian’s passion for videography is portrayed through his creative editing and storytelling skills. He holds a Bachelors of Arts degree in Commercial Cinematography from Brooks Institute.

Here’s a sample of Brain’s KRS Media editing work: http://vimeo.com/74876928